This large sector covers the production and sale of consumer goods, as well as various consumer services including electronic commerce and health care. Since 1996, Baring Vostok funds have invested over $400 million in 13 companies from this sector.
Mamsy

Mamsy

The only flash sales etailer of branded Baby & Kids goods in Russia
Location:
Moscow, Russia
Year of initial investments:
2014
Shareholding:
Large minority stake

Mamsy, a Baby & Kids focused flash sales etailer of branded goods was founded in 2011 by Andrey and Maria Skurov. The company’s premise is to enable Russian moms to buy goods fr om the best manufacturers around the world at the most competitive prices. Such an ambitious goal has been achieved thanks to “flash sales” business model.

Every day Mamsy offers its customers a new flash sale lim ited by time and quantity. The business model enables customers to get the lowest price and manufacturers to develop a loyal customer base and increased brand awareness. Since launch, over half a million happy moms throughout Russia have shopped on Mamsy.

After undertaking a thorough analysis of the business model and studying successful Western peers, Baring Vostok Private Equity Fund V invested in Mamsy.

Other projects

News

02 March 2019

Media Statement.

Baring Vostok Capital Partners announces that following an appeal hearing on the pre-trial detention of BVCP Partner Philippe Delpal, the Moscow Municipal Court refused to change the form of detention for Mr Delpal to house arrest. BVCP intends to appeal this decision in higher instance courts.
28 February 2019

Media Statement.

Baring Vostok Capital Partners announces that following an appeal hearing on the pre-trial detention of BVCP Founder Michael Calvey, the Moscow Municipal Court refused to change the form of detention for Mr Calvey to house arrest. BVCP intends to appeal this decision in higher instance courts.
27 February 2019

Media Statement.

Baring Vostok Capital Partners announces that following appeal hearings regarding the pre-trial detention of BVCP Investment Director Ivan Zyuzin and Partner Philippe Delpal, the Moscow Municipal Court rejected a motion to amend the detention of Ivan Zyuzin, while Philippe Delpal’s hearings were rescheduled to 1 March. BVCP intends to appeal the court’s decision regarding Ivan Zyuzin in higher courts.
26 February 2019

Media Statement.

Baring Vostok Capital Partners announces that following an appeal hearing with regard to the pre-trial detention of BVCP partner Vagan Abgaryan, the Moscow Municipal Court refused to change the form of detention for Mr Abgaryan to house arrest.
21 February 2019

Media Statement.

Baring Vostok Capital Partners confirms that formal charges have been filed against its employees Michael Calvey, Vagan Abgaryan, Philippe Delpal and Ivan Zyuzin, under part 4 of article 159 of the Russian criminal code.
19 February 2019

Media Statement.

Elena Ivashentseva, Senior Partner at Baring Vostok Capital Partners, took part in a session of the Russian Union of Industrialists and Entrepreneurs’ International Council for Cooperation and Investment. The ad hoc session of the committee was chaired by Alexander Shokhin to discuss the arrest of Michael Calvey and his colleagues.
18 February 2019

Media Statement.

In light of recent events, Baring Vostok Capital Partners (BVCP) announces that it continues to conduct business as usual, and that Senior Partner Elena Ivashentseva and Co-Founder Alexei Kalinin have jointly taken on the responsibilities of leading BVCP.
17 February 2019

Media Statement.

Baring Vostok Capital Partners comments on inaccurate media reports.