- Moscow, Russia
- Initial investment:
The pioneer and leading off-price retailer in Russia, one of the biggest Russian retailers that sells a wide range of clothing and accessories. Founded in 2000, Familia now has more than 160 stores in more than 60 Russian cities.
Company demonstrates steadily high growth rate and opens 7-10 new stores quarterly in different regions of Russia. Average store’s trade area is 1300 sq. m.
The essence of off-price business model, very popular abroad, but only gaining momentum in Russia, is reflected in Familia’s slogan: «Brands, free of prices!».
Company offers wide range of brands with discounts of up to 85%. Current company’s portfolio includes 2 700 brands from 40 countries.
Familia has established trusted relationships with branded assortment vendors in Russia and abroad. It buys inventory lots and distributes it to Familia’s stores on a daily basis.
In 2015 Familia was awarded the national prize «Best.ru/ Company of the year» in the «Retail» category, and it was awarded consumer trust prize «Brand N 1 in Russia-2016» among the Russian off-price retailers.