This large sector covers the production and sale of consumer goods, as well as various consumer services including electronic commerce and health care. Since 1996, Baring Vostok funds have invested over $400 million in 13 companies from this sector.


The only Russian nationwide off-price apparel retailer
Moscow, Russia
Initial investment:

The pioneer and leading off-price retailer in Russia, one of the biggest Russian retailers that sells a wide range of clothing and accessories. Founded in 2000, Familia now has more than 160 stores in more than 60 Russian cities.

Company demonstrates steadily high growth rate and opens 7-10 new stores quarterly in different regions of Russia. Average store’s trade area is 1300 sq. m.

The essence of off-price business model, very popular abroad, but only gaining momentum in Russia, is reflected in Familia’s slogan: «Brands, free of prices!».

Company offers wide range of brands with discounts of up to 85%. Current company’s portfolio includes 2 700 brands from 40 countries.

Familia has established trusted relationships with branded assortment vendors in Russia and abroad. It buys inventory lots and distributes it to Familia’s stores on a daily basis.

In 2015 Familia was awarded the national prize « Company of the year» in the «Retail» category, and it was awarded consumer trust prize «Brand N 1 in Russia-2016» among the Russian off-price retailers.

Development stages:

  • Company was founded in 2000 and started to operate as multi-brand department store that sells apparel and footwear. The main company’s goal was to offer new format different fr om the flea markets, to create network of stores where customers could comfortably buy branded assortment goods at reasonable prices.
  • By 2010 Famila had more than 40 stores and significantly enlarged its assortment. It promoted itself as a family stores wh ere wide branded assortment could be purchased at a reasonable price.
  • In 2014 the re-banding campaign was launched. Company’ trade mark Familia was registered. Together with well-known British agency CampballRigg, it developed new logo, corporate style and design of its stores.
  • By 2016 Familia’s stores network grew to 150 stores, present at almost every second region of Russia.

Other projects


04 September 2012

The OZON Group has today announced financial results for its second quarter ended June 30, 2012.

The company’s growth rate is reported at 78% in USD, up to $232M, and 91%* in Rubles, up to 7.1B Rubles.

"After coming off of a benchmark year for The OZON Group, 2012 began with the pivotal acquisition of which has strengthened the already fortified leadership of OZON in the marketplace," said Maelle Gavet, CEO of OZON Holdings. "Efforts for the past six months have been concentrated on furthering the growth of OZON as a whole while blending and to band together seamlessly. It has been a very organic and prolific progression."

02 May 2012 closes $ 75 million fund-raising from Accel Partners and Baring Vostok Private Equity Fund IV to accelerate Russian expansion.

<p>, the largest online classifieds website in Russia, announced today that it has received $75 million in new funding from Baring Vostok Private Equity Fund IV, Accel Partners, and existing investors Kinnevik and Northzone. The new funds will be used to further fuel the company’s strong growth throughout Russia and to continue attracting world-class talent.</p>